The UK's “principles-based” AI posture in plain English

The UK Government's White Paper (“A pro-innovation approach to AI regulation”) asked existing regulators (ICO, FCA, CMA, Ofcom, MHRA, HSE, CQC) to apply their existing tools to AI rather than creating a new AI regulator immediately. In practice that means British organisations working with AI must read the output of at least five regulators, not one. GeraWitness is a workflow that satisfies the highest common denominator of those duties.

The UK regulatory stack that shapes GeraWitness

UK GDPR Article 22 — restricts solely automated decisions with legal or similarly significant effects. Human review with meaningful intervention power is the safe path.
EU AI Act Article 14 (spillover) — UK vendors serving EU customers must implement human oversight on high-risk systems. Oversight evidence is contemporaneous, not after-the-fact.
ICO Children's Code — under-18 contexts demand higher oversight thresholds.
Online Safety Act 2023 — duty of care requires human review of edge-case takedown and moderation.
FCA Consumer Duty — where AI drives financial outcomes, the firm must evidence fair value and support. Witness logs contribute.
AI Safety Institute (AISI) — the UK's evaluations body. GeraWitness architecture aligns with the evals expectations (observability, audit, reproducibility).

What GeraWitness actually does

Defines risk tiers per AI workflow (low, medium, high)
Routes medium/high decisions into a review queue with SLA
Employs trained reviewers with declared expertise and accountability
Records the reviewer action, reasoning and time-to-decision
Feeds aggregate outcomes back into model-performance monitoring
Exports UK-regulator-ready evidence packs (ICO, FCA, CQC, Ofcom)

UK use cases

GeraClinic — AI-assisted symptom triage reviewed by a GMC-registered clinician above a clinical-risk threshold
GeraSure — loan-adjacent insurance decisions reviewed for Consumer Duty fairness
GeraCompliance — DSAR decisions reviewed before release
GeraJobs — ATS shortlisting reviewed for Equality Act fairness
GeraMarket — counterfeit-listing takedowns reviewed for Consumer Rights Act accuracy

UK pricing (when it ships)

Starter (under 1,000 decisions/month): £99/month
Growth (up to 100k decisions/month): £499/month
Enterprise (high-risk AI, sector-regulated): bespoke, including on-boarded reviewer teams

Who British organisations will compare us with

In-house trust & safety teams — right for the biggest platforms; cost-prohibitive for mid-sized UK firms.
Scale Surge / Invisible / outsourced RLHF vendors — data-labelling first, oversight second.
Anthropic constitutional AI / OpenAI moderation APIs — content classifiers, not human review.
GeraWitness — UK-focused, regulator-ready evidence packs, tiered review SLAs.

What GeraWitness is not doing

Not replacing your Data Protection Officer or Nominated Officer
Not making regulatory determinations on your behalf
Not pretending human review is a silver bullet — model quality still matters

GeraWitness in the UK 2026 — Human Oversight of High-Risk AI in Britain